https://carlaibanezbarquet.com Carla Ibáñez Barquet Tue, 13 May 2025 14:11:50 +0000 https://carlaibanezbarquet.com en https://carlaibanezbarquet.com/Front-page Wed, 16 Mar 2022 10:41:11 +0000 Carla Ibáñez Barquet https://carlaibanezbarquet.com/Front-page Hi there!&nbsp;︎ <img width="1125" height="1399" width_o="1125" height_o="1399" data-src="https://freight.cargo.site/t/original/i/ed325762d52a52e67f40160b2059a87041c6d5cd07939fdb54eaa77f98e83458/image0-2.jpeg" data-mid="136509788" border="0" src="https://freight.cargo.site/w/1000/i/ed325762d52a52e67f40160b2059a87041c6d5cd07939fdb54eaa77f98e83458/image0-2.jpeg" /> <img width="1125" height="1399" width_o="1125" height_o="1399" data-src="https://freight.cargo.site/t/original/i/ed325762d52a52e67f40160b2059a87041c6d5cd07939fdb54eaa77f98e83458/image0-2.jpeg" data-mid="136509788" border="0" src="https://freight.cargo.site/w/1000/i/ed325762d52a52e67f40160b2059a87041c6d5cd07939fdb54eaa77f98e83458/image0-2.jpeg" /> That’s one of my favourites places in the world showed on Google Maps.&nbsp; https://carlaibanezbarquet.com/About Wed, 16 Mar 2022 10:41:12 +0000 Carla Ibáñez Barquet https://carlaibanezbarquet.com/About + About <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/800bfd1d437f5573f0b07f845fb0926e7cc7dc0c5095b5e63f4578334544bdeb/carlafotocv.jpeg" data-mid="136511423" border="0" data-scale="64" src="https://freight.cargo.site/w/800/i/800bfd1d437f5573f0b07f845fb0926e7cc7dc0c5095b5e63f4578334544bdeb/carlafotocv.jpeg" /> This is me on a good day&nbsp;︎ In 2010 I decided to move to London to improve my education and live a great experience both professionally and personally. Graduated in Journalism, I worked for a year in television and organizing events. My interest in advertising was growing and I decided to study a Master’s degree in creativity and strategic planning in London. Back in Barcelona, I started working as a Planner in the strategy department of GREY Group, where I gained 4 years of experience in a big advertising company. In January 2016 I became part of the JAZZ team, a new project where we created an advertising agency from scratch and where I worked for 6 years developing strategic and creative tasks. I am currently working as a freelancer specialized in: brand building, brand strategy, conceptualizing, naming, copywriting and communication campaigns. + What I do? Research I can help you find interesting insights that will turn into great opportunities for your brand. I have a lot of experience using different research techniques and I can update you to the latest trends in your category or focus on understanding the new generation needs. Strategy That’s my essence. I like to apply strategy in everything I do. I can help you build your new brand or reposition your actual one. I’m an expert in brand strategy.&nbsp; Conceptualizing is the part of the process where usually I have more fun, because it’s that bridge that connects the strategic side with the creative side.&nbsp; I’ve also worked a lot building communications strategies for concrete advertising campaigns. Following the client’s needs and coming up with inspiring creative concepts that could help communicate messages in a more effective way.&nbsp; Creativity I believe everyone is creative. It is a skill that improves with practice. I think creativity makes life more interesting, so I try to apply it in everything I do professionally and personally. I can come up with a great new name for your brand or also work on a subtle evolution. I also love writing and that’s why I also have some copywriting skills that can help your brand find the right voice. + What I like? &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; I’m always taking pictures but not with my cell phone, but my analog cameras. I love film. Especially because you sometimes forgot what you shot, so when you bring the reels to develop it’s like retrieving forgotten memories. My main hobbies are related to art and culture. I’m a bit of a cinema freak. Traveling is very important to me because I believe that there is no better way to learn about human nature than by analyzing it in all its forms and cultures. I love writing and you will always find me carrying a good book around!&nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; <img width="1047" height="1600" width_o="1047" height_o="1600" data-src="https://freight.cargo.site/t/original/i/f1e5658c4253ef505977225058f1ab5b16a508e5b338a4b7bf74c8b0b88b1539/1111.jpeg" data-mid="137536812" border="0" src="https://freight.cargo.site/w/1000/i/f1e5658c4253ef505977225058f1ab5b16a508e5b338a4b7bf74c8b0b88b1539/1111.jpeg" /> <img width="1476" height="2362" width_o="1476" height_o="2362" data-src="https://freight.cargo.site/t/original/i/9701f610ae5012b99f9b421aa801cb5ad9175826e35b1f9d4dac9b6289cdb4fd/232.jpeg" data-mid="137536809" border="0" src="https://freight.cargo.site/w/1000/i/9701f610ae5012b99f9b421aa801cb5ad9175826e35b1f9d4dac9b6289cdb4fd/232.jpeg" /> <img width="302" height="475" width_o="302" height_o="475" data-src="https://freight.cargo.site/t/original/i/e27482c6424dbd04d52c90dcdec74e1aeca80c30de1749768bf1bb5400eca90b/9780807071236-es.jpeg" data-mid="137536821" border="0" src="https://freight.cargo.site/w/302/i/e27482c6424dbd04d52c90dcdec74e1aeca80c30de1749768bf1bb5400eca90b/9780807071236-es.jpeg" /> In case you don’t need a freelancer, here are some book recommendations. That way, at least you’re not leaving empty handed ︎ &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; I also like chocolate and spaguetti.&nbsp; <img width="600" height="428" width_o="600" height_o="428" data-src="https://freight.cargo.site/t/original/i/52801945bd1e1931421dca7f56fb128b348f41999c3d13ed299bed241ac7d237/Americano-a-Roma-600x428.jpeg" data-mid="137538912" border="0" src="https://freight.cargo.site/w/600/i/52801945bd1e1931421dca7f56fb128b348f41999c3d13ed299bed241ac7d237/Americano-a-Roma-600x428.jpeg" /> Because it tastes good and makes people look funny https://carlaibanezbarquet.com/Contact Wed, 16 Mar 2022 12:05:41 +0000 Carla Ibáñez Barquet https://carlaibanezbarquet.com/Contact CONTACT&nbsp;Say hi! ︎ ︎ +34 629. 487. 327 ︎ carlaibanezbarquet@gmail.com ︎ Linkedin Barcelona / Madrid / London <img width="2058" height="1372" width_o="2058" height_o="1372" data-src="https://freight.cargo.site/t/original/i/2be3a39fa899a70c9c38299997f7f238c838f626ab50b30d8540092c81415aef/AA020.jpg" data-mid="136568681" border="0" src="https://freight.cargo.site/w/1000/i/2be3a39fa899a70c9c38299997f7f238c838f626ab50b30d8540092c81415aef/AA020.jpg" /> https://carlaibanezbarquet.com/Instragram Wed, 16 Mar 2022 18:31:48 +0000 Carla Ibáñez Barquet https://carlaibanezbarquet.com/Instragram INSTAGRAMI really like photography and specially shooting with analog. Different films, different cameras... All my trips and also little details of my day to day life.︎ @carlaibanezbarquet https://carlaibanezbarquet.com/Nike Wed, 16 Mar 2022 10:41:12 +0000 Carla Ibáñez Barquet https://carlaibanezbarquet.com/Nike Nike PROVIDING STRATEGIC INSIGHT FROM A UNIQUE LOCAL POINT OF VIEW AND LAUNCHING THE NEW FCB JERSEY I led the Nike’s project for the new FCB jersey’s launch.&nbsp; Together with a the team, we provided strategic insights from our local culture to help Nike&nbsp; connect with the city of Barcelona and also with FCB’s values.&nbsp; We distilled insights on how the GenZ, Barcelona city and FCB interacted with each other.&nbsp; We also created the strategic concept behind 2020 FCB jersey: “Talent is shapeless” taking the new jersey’s launch beyond football and connecting the brand with local talents in many different disciplines: photography, dance, science, art, music, etc. <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e8234e07cb166ff1a86f1665dd09558189d950675bfe4ba732415adfa6f98db3/D8J32xZWwAI7E8p.jpeg" data-mid="136674027" border="0" data-scale="86" src="https://freight.cargo.site/w/1000/i/e8234e07cb166ff1a86f1665dd09558189d950675bfe4ba732415adfa6f98db3/D8J32xZWwAI7E8p.jpeg" /> <img width="1440" height="720" width_o="1440" height_o="720" data-src="https://freight.cargo.site/t/original/i/4c4389d5e9b9787baa7282b527c17b387b524de16d3162a29aed2bb28ade5c45/def63b57-d1ed-4e73-bfa6-8d1c3bab66c6_rw_1920.gif" data-mid="136674068" border="0" data-scale="86" src="https://freight.cargo.site/w/1000/i/4c4389d5e9b9787baa7282b527c17b387b524de16d3162a29aed2bb28ade5c45/def63b57-d1ed-4e73-bfa6-8d1c3bab66c6_rw_1920.gif" /><img width="1440" height="720" width_o="1440" height_o="720" data-src="https://freight.cargo.site/t/original/i/a22a427bf7953898c30caf80cbfd31f1be5e8223e0e3b28097a4abc53604a75e/707f4d7f-46a4-48a3-8152-186b04aaaa15_rw_1920.gif" data-mid="136674386" border="0" data-scale="86" src="https://freight.cargo.site/w/1000/i/a22a427bf7953898c30caf80cbfd31f1be5e8223e0e3b28097a4abc53604a75e/707f4d7f-46a4-48a3-8152-186b04aaaa15_rw_1920.gif" /> CLIENT: NIKE AGENCY: GREY Barcelona / JAZZ PHOTOGRAPHER: Guilleam Trapenberg Next ︎︎︎ https://carlaibanezbarquet.com/Liceu-Barcelona Tue, 13 May 2025 14:11:50 +0000 Carla Ibáñez Barquet https://carlaibanezbarquet.com/Liceu-Barcelona Liceu Theatre Barcelona Season 2025/2026 A CAMPAIGN THAT REMINDS US OPERA HAS THE POWER TO TRANSFORM US AND BRING US CLOSER TO OUR EMOTIONS El Gran Teatre del Liceu, one of Europe’s most iconic opera houses, continues to lead the way in making opera accessible, relevant, and emotionally powerful. Its 2025/2026 season offers a bold and diverse program: classic operas, contemporary compositions, experimental productions, and collaborations with some of today’s most exciting voices in music and stage direction. To announce the new season, the Liceu wanted to launch a campaign that went beyond programming. We created a campaign that speaks about the deep connection between opera and its audience, showing how art can move us, awaken something within us, and ultimately transform us. For the first time, the public is invited behind the curtain, into the rehearsal rooms, dressing areas, and hidden corridors of the theatre. We meet the artists in their most honest moments, revealing the passion and vulnerability that bring opera to life.&nbsp;A campaign that speaks not only to opera lovers, but to anyone open to being moved. I had the chance to work alongside Carmel’s production team on the campaign strategy and the development of the creative concept. I also wrote the script for the film. CLIENT: LICEU BARCELONA PRODUCTION: CARMEL TV DIRECTION: Albert Pons IDEA/CONCEPT: Carla Ibáñez, Paco Amate, Albert Pons SCRIPT: Carla Ibáñez Barquet DOP: Albert Pons, Bernat Sampol, Ciril BarbaPRODUCTION MANAGEMENT: Laura Montero, Janna Thamers Next ︎︎︎ https://carlaibanezbarquet.com/Hotel-Regina Mon, 16 Dec 2024 10:15:18 +0000 Carla Ibáñez Barquet https://carlaibanezbarquet.com/Hotel-Regina Hotel Regina&nbsp; THE STORY OF A TIMELESS HOTEL IN BARCELONA THAT HAS CONSTANTLY REINVENTED ITSELF FOR OVER A CENTURY Regina’s story is a story of reinvention. From royal entourages to famous artists, its walls have seen it all. A hotel where every stay is a timeless experience. An indulgence of fresh ideas, classic tastes and new beginnings. A stay at Regina is a stay that stays with you.This inspired the development of a unique and authentic concept at the heart of our rebranding: “Reinvent yourself, stay timeless”. I worked together with Dennis Studio to rebrand this historic hotel. The hotel owners were practically born there, with the business being in the family since 1957. So it was really important to respect the history of the hotel while ensuring that it appealed to younger generations. Big part of the strategy makes an effort to position the hotel as ‘old is cool’. That is also reflected in the whole new visual identity that captures the establisment’s legacy while adding a modern sparkle that today’s guests will connect with.&nbsp; <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/429632038d93f9283e39276f60b930e0b5d375c490323192c75961d50ef22faa/HotelRegina-Dennis-1-.jpg" data-mid="223408560" border="0" src="https://freight.cargo.site/w/1000/i/429632038d93f9283e39276f60b930e0b5d375c490323192c75961d50ef22faa/HotelRegina-Dennis-1-.jpg" /> <img width="400" height="500" width_o="400" height_o="500" data-src="https://freight.cargo.site/t/original/i/368c76ee828d85e37284fa62d8e4bd4a70af4b2b0fc1499345fb7b9f067e9b71/HotelRegina-Dennis-23ok.gif" data-mid="223408675" border="0" src="https://freight.cargo.site/w/400/i/368c76ee828d85e37284fa62d8e4bd4a70af4b2b0fc1499345fb7b9f067e9b71/HotelRegina-Dennis-23ok.gif" /> &nbsp; To accompany the simple and elegant wordmark, an iconic symbol was developed to celebrate the hotel’s history and it’s distinguishable façade.&nbsp; <img width="1598" height="1740" width_o="1598" height_o="1740" data-src="https://freight.cargo.site/t/original/i/f75874447e6dca40e00504e58fcf3ae37efe95b9a1b7d338da98ee69e9656f9c/Captura-de-pantalla-2024-12-16-a-las-12.30.29.png" data-mid="223411465" border="0" data-scale="53" src="https://freight.cargo.site/w/1000/i/f75874447e6dca40e00504e58fcf3ae37efe95b9a1b7d338da98ee69e9656f9c/Captura-de-pantalla-2024-12-16-a-las-12.30.29.png" /> &nbsp; &nbsp; &nbsp;&nbsp;<img width="1231" height="1724" width_o="1231" height_o="1724" data-src="https://freight.cargo.site/t/original/i/b79bcdc032c22c10c4c82235e04e1df5163b8a246465817b093d8892ff466340/Regina_Facade-2.jpg" data-mid="223411466" border="0" data-scale="41" src="https://freight.cargo.site/w/1000/i/b79bcdc032c22c10c4c82235e04e1df5163b8a246465817b093d8892ff466340/Regina_Facade-2.jpg" /> <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/edde54d3e9272beb066956a3b3ce0ddd7e116a65123d6134f8585373b1524dee/Regina_Keycards.jpg" data-mid="223411468" border="0" src="https://freight.cargo.site/w/1000/i/edde54d3e9272beb066956a3b3ce0ddd7e116a65123d6134f8585373b1524dee/Regina_Keycards.jpg" />&nbsp; <img width="2524" height="1724" width_o="2524" height_o="1724" data-src="https://freight.cargo.site/t/original/i/ce5510f60a4e4f9e9627c11439f889dd75f3c566fa888d95603b097118b86b16/Regina_Room-Service-1.jpg" data-mid="223411470" border="0" src="https://freight.cargo.site/w/1000/i/ce5510f60a4e4f9e9627c11439f889dd75f3c566fa888d95603b097118b86b16/Regina_Room-Service-1.jpg" /> Custom numbers were designed for signage and wayfinding, inspired by the numbers that appear on the façade of the hotel.&nbsp; <img width="1598" height="1758" width_o="1598" height_o="1758" data-src="https://freight.cargo.site/t/original/i/af16d2d01d7b2eed9fc3cc2b9b806abfd7a7a0c5c73a45e45210b9eb69431103/Captura-de-pantalla-2024-12-16-a-las-12.42.05.png" data-mid="223412148" border="0" data-scale="49" src="https://freight.cargo.site/w/1000/i/af16d2d01d7b2eed9fc3cc2b9b806abfd7a7a0c5c73a45e45210b9eb69431103/Captura-de-pantalla-2024-12-16-a-las-12.42.05.png" />&nbsp; &nbsp; &nbsp;&nbsp;<img width="1829" height="2560" width_o="1829" height_o="2560" data-src="https://freight.cargo.site/t/original/i/5d9be5e89cd8c618b2fcbd8592fde2f2f129deeb3a670926079018c68fd7426c/Regina_Signage-3-scaled.jpg" data-mid="223412051" border="0" data-scale="39" src="https://freight.cargo.site/w/1000/i/5d9be5e89cd8c618b2fcbd8592fde2f2f129deeb3a670926079018c68fd7426c/Regina_Signage-3-scaled.jpg" /> <img width="2560" height="618" width_o="2560" height_o="618" data-src="https://freight.cargo.site/t/original/i/549307296e1779fa7abac78ebd8589a355970b14806abcd00bc24d600f7cbb44/Regina-Numbers.png" data-mid="223412158" border="0" src="https://freight.cargo.site/w/1000/i/549307296e1779fa7abac78ebd8589a355970b14806abcd00bc24d600f7cbb44/Regina-Numbers.png" /> <img width="1828" height="2560" width_o="1828" height_o="2560" data-src="https://freight.cargo.site/t/original/i/18324a24951df543c1c8456830d1b425f12ebbc1a6962806e1262162d8c30212/Regina_Signage-2-1-scaled.jpg" data-mid="223412162" border="0" data-scale="46" src="https://freight.cargo.site/w/1000/i/18324a24951df543c1c8456830d1b425f12ebbc1a6962806e1262162d8c30212/Regina_Signage-2-1-scaled.jpg" />&nbsp; &nbsp; &nbsp;&nbsp;<img width="1828" height="2560" width_o="1828" height_o="2560" data-src="https://freight.cargo.site/t/original/i/6ee54ecae830b65719ee569d40b8a52c20e58e41018a617027141f88e17b57dd/Regina_Signage-1-1-scaled.jpg" data-mid="223412163" border="0" data-scale="46" src="https://freight.cargo.site/w/1000/i/6ee54ecae830b65719ee569d40b8a52c20e58e41018a617027141f88e17b57dd/Regina_Signage-1-1-scaled.jpg" /> Every touchpoint was considered with great attention to detail, especially for copywriting where the brand claim of “Reinvent yourself, Stay timeless” remains a constant thread throughout.&nbsp; <img width="1829" height="2560" width_o="1829" height_o="2560" data-src="https://freight.cargo.site/t/original/i/6717d95f410e3f6ecfbb89fbf5937eabaa8f4b5fec9183494fdb0680fd0f0657/Regina_DND-1-scaled.jpg" data-mid="223412184" border="0" data-scale="48" src="https://freight.cargo.site/w/1000/i/6717d95f410e3f6ecfbb89fbf5937eabaa8f4b5fec9183494fdb0680fd0f0657/Regina_DND-1-scaled.jpg" />&nbsp; &nbsp; &nbsp;&nbsp;<img width="1829" height="2560" width_o="1829" height_o="2560" data-src="https://freight.cargo.site/t/original/i/f46b284ce41d697652100a8b2b6f121c3383286365e5815faa520465d8b0416a/Regina_DND-2-scaled.jpg" data-mid="223412185" border="0" data-scale="48" src="https://freight.cargo.site/w/1000/i/f46b284ce41d697652100a8b2b6f121c3383286365e5815faa520465d8b0416a/Regina_DND-2-scaled.jpg" /> <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/a7f1502a5b2ad82848a6330851cb6dd6991b18bb31e2c7a1e8d0fe7900bbdb7d/Regina_Local-Guide-scaled.jpg" data-mid="223412186" border="0" src="https://freight.cargo.site/w/1000/i/a7f1502a5b2ad82848a6330851cb6dd6991b18bb31e2c7a1e8d0fe7900bbdb7d/Regina_Local-Guide-scaled.jpg" /> <img width="1828" height="2560" width_o="1828" height_o="2560" data-src="https://freight.cargo.site/t/original/i/f385618d662d07dbe4e1932acb97709e6d183619e6ce943867b7e1b1c02968b1/Regina_Notebook-scaled.jpg" data-mid="223412187" border="0" src="https://freight.cargo.site/w/1000/i/f385618d662d07dbe4e1932acb97709e6d183619e6ce943867b7e1b1c02968b1/Regina_Notebook-scaled.jpg" /> In over 100 years at Regina, nobody has said no to a drink at Gina’s, the fun loving lobby bar of Hotel Regina. Like the hotel, the identity is inspired by curiosities uncovered in the archives, updated for modern day audiences in order to attract locals and tourtists alike.&nbsp; <img width="2000" height="1124" width_o="2000" height_o="1124" data-src="https://freight.cargo.site/t/original/i/f456b556cf1390ea7a923431e0458304c8d278322aa873781018f28741256e67/HotelRegina-Dennis-7-bc9e4-copia.jpg" data-mid="223412230" border="0" src="https://freight.cargo.site/w/1000/i/f456b556cf1390ea7a923431e0458304c8d278322aa873781018f28741256e67/HotelRegina-Dennis-7-bc9e4-copia.jpg" /> <img width="1800" height="2520" width_o="1800" height_o="2520" data-src="https://freight.cargo.site/t/original/i/90adcac1c347b89bbedf486f6084a680bb1eb05d1e2729558a51c05f30bc10e7/Ginas_2.jpg" data-mid="223412249" border="0" data-scale="48" src="https://freight.cargo.site/w/1000/i/90adcac1c347b89bbedf486f6084a680bb1eb05d1e2729558a51c05f30bc10e7/Ginas_2.jpg" />&nbsp; &nbsp; &nbsp;&nbsp;<img width="2000" height="2796" width_o="2000" height_o="2796" data-src="https://freight.cargo.site/t/original/i/d39693f5399500fd0d1efb5e92dd6789eabda68d2ba94b913c22831be9cd4b2a/HotelRegina-Dennis-11-bc9e4-copia.jpg" data-mid="223412253" border="0" data-scale="48" src="https://freight.cargo.site/w/1000/i/d39693f5399500fd0d1efb5e92dd6789eabda68d2ba94b913c22831be9cd4b2a/HotelRegina-Dennis-11-bc9e4-copia.jpg" /> <img width="2000" height="1238" width_o="2000" height_o="1238" data-src="https://freight.cargo.site/t/original/i/235ecadb0ee2de5352129612419478ba99cf63147a1b44e685ca5d6280f30fd1/HotelRegina-Dennis-10-bc9e4-copia.jpg" data-mid="223412251" border="0" src="https://freight.cargo.site/w/1000/i/235ecadb0ee2de5352129612419478ba99cf63147a1b44e685ca5d6280f30fd1/HotelRegina-Dennis-10-bc9e4-copia.jpg" /> DENNIS STUDIO Creative Direction: Josh NathansonStrategy: Carla Ibañez BarquetDesign: Allie HeeshDesign: Marina CollPM: Osvaldo MirandaCopywriting: Alfie HaywardTypography: Alan Levett Photography: Enric Badrinas Interior Design: Wit Architects Next ︎︎︎ https://carlaibanezbarquet.com/CAIXAFORUM Mon, 11 Sep 2023 11:00:16 +0000 Carla Ibáñez Barquet https://carlaibanezbarquet.com/CAIXAFORUM CAIXAFORUM A CAMPAIGN THAT REMIND US CULTURE HAS THE POWER OF TRANSFORMING US AND MAKING US GROW The museum CaixaForum offers a wide range of events with a broad appeal: exhibitions of ancient, modern and contemporary art, which make CaixaForum one of Barcelona's most dynamic, active and vibrant venues. Exhibitions devoted to international artists, together with concerts, film screenings, debates and lectures, performing-arts events and more. They launched a campaign to show their programming for the upomming 2023/2024 season. This was a great opportunity to rework their brand and update their tone of voice. Together with Carmel’s production team I had the opportunity to work on the entire strategy and development of the creative concept. I also wrote the script for the video and even did the voiceover myself. There's always something weird about narrating your own words, but also something very rewarding.&nbsp; &nbsp; CLIENT: CAIXAFORUM CONCEPT / SCRIPT: Carla Ibáñez Barquet PRODUCTION: CARMEL TV DIRECTION: Albert Pons and Georgina Torrado ART DIRECTION: ESCOLA STUDIO Next ︎︎︎ https://carlaibanezbarquet.com/Oatly Wed, 16 Mar 2022 10:41:12 +0000 Carla Ibáñez Barquet https://carlaibanezbarquet.com/Oatly OATLY LAUNCHING THE SWEDISH ICONIC OAT MILK INTO THE SPANISH MARKET Oatly wanted to communicate their arrival to the Spanish market. We went through a brand immersion to understand how to make their principles&nbsp; relevant to our cultural context. We provided local insights in order to find the perfect fit for the brand in a new market. We worked along bilingual copywriters to craft a digital campaign. The brand has a particular tone of voice that builds its unique personality and help them get to a Spanish audience. <img width="800" height="517" width_o="800" height_o="517" data-src="https://freight.cargo.site/t/original/i/dc8ed70be633108e3db27d97637d4226cdfcc92251daa8efbf0b87a6c88427cb/oatly-leche-094316.jpeg" data-mid="136674673" border="0" data-scale="89" src="https://freight.cargo.site/w/800/i/dc8ed70be633108e3db27d97637d4226cdfcc92251daa8efbf0b87a6c88427cb/oatly-leche-094316.jpeg" /> <img width="960" height="563" width_o="960" height_o="563" data-src="https://freight.cargo.site/t/original/i/0aba57a85322738d13251a1201733578ecc8a41c70653fef42f77712c9931c30/la-linea-publicidad-btl-below-the-line-sampling-oatly-palo-alto-barcelona.jpeg" data-mid="136674837" border="0" data-scale="89" src="https://freight.cargo.site/w/960/i/0aba57a85322738d13251a1201733578ecc8a41c70653fef42f77712c9931c30/la-linea-publicidad-btl-below-the-line-sampling-oatly-palo-alto-barcelona.jpeg" /> CLIENT: OATLY AGENCY: JAZZ&nbsp; Next ︎︎︎ https://carlaibanezbarquet.com/Experian Wed, 16 Mar 2022 10:41:13 +0000 Carla Ibáñez Barquet https://carlaibanezbarquet.com/Experian EXPERIAN PROVIDING STRATEGIC INSIGHT ON SPANISH FINANCE SYSTEM I had the opportunity to work together with Mark Earls and John V. Willshire for an international client called Experian.&nbsp; They had the need to understand how the financial Spanish market worked since it is really different from the one in the UK or USA. As a part of the strategy team, we provided some interesting local insights that helped them broader their vision of Spain and also detect the most relevant opportunities. We develop some workshops with the client where we explored different cultural regions of Spain and their citizen’s behaviour. <img width="1812" height="1020" width_o="1812" height_o="1020" data-src="https://freight.cargo.site/t/original/i/ece067050bacb3bac964be82eee755f3fb3e6a7bc9d74d1e4cdcc545547e5733/Captura-de-pantalla-2022-03-17-a-las-17.43.53.png" data-mid="136675347" border="0" data-scale="83" src="https://freight.cargo.site/w/1000/i/ece067050bacb3bac964be82eee755f3fb3e6a7bc9d74d1e4cdcc545547e5733/Captura-de-pantalla-2022-03-17-a-las-17.43.53.png" /> <img width="1814" height="1020" width_o="1814" height_o="1020" data-src="https://freight.cargo.site/t/original/i/432bb3bac860a3499b59406fe21f396509c2fe49a6d47704a4ccc2bdce1f69bf/Captura-de-pantalla-2022-03-17-a-las-17.46.22.png" data-mid="136676322" border="0" data-scale="83" src="https://freight.cargo.site/w/1000/i/432bb3bac860a3499b59406fe21f396509c2fe49a6d47704a4ccc2bdce1f69bf/Captura-de-pantalla-2022-03-17-a-las-17.46.22.png" /> CLIENT: EXPERIAN AGENCY: JAZZ CONSULTANTS: Mark Earls and John V. Willshire Next ︎︎︎