+ About
This is me on a good day ︎
In 2010 I decided to move to London to improve my education and live a great experience both professionally and personally.
Graduated in Journalism, I worked for a year in television and organizing events. My interest in advertising was growing and I decided to study a Master’s degree in creativity and strategic planning in London.
Back in Barcelona, I started working as a Planner in the strategy department of GREY Group, where I gained 4 years of experience in a big advertising company.
In January 2016 I became part of the JAZZ team, a new project where we created an advertising agency from scratch and where I worked for 6 years developing strategic and creative tasks.
I am currently working as a freelancer specialized in: brand building, brand strategy, conceptualizing, naming, copywriting and communication campaigns.
+ What I do?
Research
I can help you find interesting insights that will turn into great opportunities for your brand. I have a lot of experience using different research techniques and I can update you to the latest trends in your category or focus on understanding the new generation needs.
Strategy
That’s my essence. I like to apply strategy in everything I do. I can help you build your new brand or reposition your actual one. I’m an expert in brand strategy.
Conceptualizing is the part of the process where usually I have more fun, because it’s that bridge that connects the strategic side with the creative side.
I’ve also worked a lot building communications strategies for concrete advertising campaigns. Following the client’s needs and coming up with inspiring creative concepts that could help communicate messages in a more effective way.
Creativity
I believe everyone is creative. It is a skill that improves with practice. I think creativity makes life more interesting, so I try to apply it in everything I do professionally and personally. I can come up with a great new name for your brand or also work on a subtle evolution. I also love writing and that’s why I also have some copywriting skills that can help your brand find the right voice.
+ What I like?
I’m always taking pictures but not with my cell phone, but my analog cameras. I love film. Especially because you sometimes forgot what you shot, so when you bring the reels to develop it’s like retrieving forgotten memories.
My main hobbies are related to art and culture. I’m a bit of a cinema freak. Traveling is very important to me because I believe that there is no better way to learn about human nature than by analyzing it in all its forms and cultures. I love writing and you will always find me carrying a good book around!
In case you don’t need a freelancer, here are some book recommendations.
That way, at least you’re not leaving empty handed ︎
That way, at least you’re not leaving empty handed ︎
I also like chocolate and spaguetti.
Because it tastes good
and makes people look funny