Carla Ibáñez Barquet
Creative Strategist / Copywritter




AUREA DICTA

THE FIRST E-COMMERCE TO TRADE
A UNIQUE PIECE OF ART CRAFTED BY BARCELÓ



The agency I was part of conceived and designed the first online platform to sell an art piece. It was the first editorial project from Miquel Barceló. 

The project was promoted by “La Casa dels Clàssics”, which aims to promote classic literature in our contemporary world. The artist reinterpreted key quotes from “Aurea Dicta”. I was part of the team who conceptualized the launch and crafted its communication pieces.




CLIENT: LA CASA DELS CLÀSSICS
AGENCY: JAZZ
CREATIVE DIRECTOR: FERRAN LÓPEZ
PRODUCTION: NANUK