ÁGUA CASTELLO
HOW TO TURN A LOCAL PORTUGUESE
SPARKLING WATER INTO AN INTERNATIONAL BRAND
SPARKLING WATER INTO AN INTERNATIONAL BRAND
Água Castello approached us in order to make its brand more premium and also achieve an international projection. We went from strategy building to executing creative pieces. We always walked the journey side by side with them.
I was leading the strategy team, which redefined the brand strategy, their positioning, their key concepts and their personality. We also performed a restyling on their visual identity (logo, packaging…), we even developed a digital campaign to communicate their new communication concept: The Art of Transformation.
I was leading the strategy team, which redefined the brand strategy, their positioning, their key concepts and their personality. We also performed a restyling on their visual identity (logo, packaging…), we even developed a digital campaign to communicate their new communication concept: The Art of Transformation.
CLIENT: ÁGUA CASTELLO
AGENCY: JAZZ
PRODUCTION: Plate Selector