OATLY
LAUNCHING THE SWEDISH ICONIC OAT
MILK INTO THE SPANISH MARKET
Oatly wanted to communicate their arrival to the Spanish market. We went through a brand immersion to understand how to make their principles relevant to our cultural context. We provided local insights in order to find the perfect fit for the brand in a new market.
We worked along bilingual copywriters to craft a digital campaign. The brand has a particular tone of voice that builds its unique personality and help them get to a Spanish audience.
We worked along bilingual copywriters to craft a digital campaign. The brand has a particular tone of voice that builds its unique personality and help them get to a Spanish audience.
CLIENT: OATLY
AGENCY: JAZZ