Carla Ibáñez Barquet
Creative Strategist / Copywritter




OATLY


LAUNCHING THE SWEDISH ICONIC OAT
MILK INTO THE SPANISH MARKET

Oatly wanted to communicate their arrival to the Spanish market. We went through a brand immersion to understand how to make their principles  relevant to our cultural context. We provided local insights in order to find the perfect fit for the brand in a new market.

We worked along bilingual copywriters to craft a digital campaign. The brand has a particular tone of voice that builds its unique personality and help them get to a Spanish audience.






CLIENT: OATLY
AGENCY: JAZZ