I had the opportunity to work together with Mark Earls and John V. Willshire for an international client called Experian.  They had the need to understand how the financial Spanish market worked since it is really different from the one in the UK or USA.

As a part of the strategy team, we provided some interesting local insights that helped them broader their vision of Spain and also detect the most relevant opportunities. We develop some workshops with the client where we explored different cultural regions of Spain and their citizen’s behaviour.