Sushi is a meal often considered serious, sophisticated, and expensive.
At Happö, they aim to make affordable high-quality sushi, while making it fun and welcoming for everyone. In order to communicate Happö's unique approach to sushi, it was necessary to find a proprietary visual world that distanced itself from other traditional sushi brands.  I had the opportunity to develop the brand concept, naming,strategy and visual identity together with the team at Jazz.