Carla Ibáñez Barquet
Creative Strategist / Copywritter




CAIXAFORUM

A CAMPAIGN THAT REMIND US CULTURE HAS
THE POWER OF TRANSFORMING US AND MAKING US GROW

The museum CaixaForum offers a wide range of events with a broad appeal: exhibitions of ancient, modern and contemporary art, which make CaixaForum one of Barcelona's most dynamic, active and vibrant venues. Exhibitions devoted to international artists, together with concerts, film screenings, debates and lectures, performing-arts events and more.

They launched a campaign to show their programming for the upomming 2023/2024 season. This was a great opportunity to rework their brand and update their tone of voice. Together with Carmel’s production team I had the opportunity to work on the entire strategy and development of the creative concept. I also wrote the script for the video and even gave it a voice. It’s always so strange to hear your own voice. 



 


CLIENT: CAIXAFORUM

CONCEPT / SCRIPT: Carla Ibáñez Barquet

PRODUCTION: CARMEL TV

DIRECTION: Albert Pons and Georgina Torrado

ART DIRECTION: ESCOLA STUDIO