El Gran Teatre del Liceu, one of Europe’s most iconic opera houses, continues to lead the way in making opera accessible, relevant, and emotionally powerful. Its 2025/2026 season offers a bold and diverse program: classic operas, contemporary compositions, experimental productions, and collaborations with some of today’s most exciting voices in music and stage direction.

To announce the new season, the Liceu wanted to launch a campaign that went beyond programming. We created a campaign that speaks about the deep connection between opera and its audience, showing how art can move us, awaken something within us, and ultimately transform us.

For the first time, the public is invited behind the curtain, into the rehearsal rooms, dressing areas, and hidden corridors of the theatre. We meet the artists in their most honest moments, revealing the passion and vulnerability that bring opera to life. A campaign that speaks not only to opera lovers, but to anyone open to being moved.

I had the chance to work alongside Carmel’s production team on the campaign strategy and the development of the creative concept. I also wrote the script for the film.