Carla Ibáñez Barquet
Creative Strategist / Copywritter




HOLALUZ

LAUNCHING A NEW ELECTRICAL
COMPANY COMPETING AGAINST
BIG ENERGY CORPORATIONS


Holaluz was born to revolutionize the electric market, acting as a game changer on traditional category rules.

Based on this premise, we developed a strategy defending that a fairer light, for both consumers and the environment, was possible. We also worked on the new campaigns promoting the use of solar energy. I was part of the strategic team providing them with communication and branding recommendations since the company launch in 2010.





CLIENT: HOLALUZ
AGENCY: JAZZ