The boilers world was boring and unknown, until we created an innovative project that revolutionized the category by pushing the brand towards the future. We called it The Baxi Project. I was leading the strategy team that came up with a collaborative concept never seen before in this category.

The collaboration between teams with talents from many different fields, allowed us to create a product that linked technology with emotions. We created the first smart clothing that was able to connect the temperature of your body with your home. We collaborated with La Salle Engineering University and the famous designer Modesto Lomba.